
about
Mr BREAD/CND

Based in London and the West Midlands with history steeped in early London graffiti art culture and graphic design.
Create Not Destroy specialises Mural Art \Videography\Photography\Design
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With a team of talented and gifted creatives with style and flare and a passion for teaching and sharing our expertise.
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At Create Not Destroy we have a keen interest in working on genuine community related art based projects an creative workshops with the youth and the elderly and taking there ideas and experience and creating full sized mural art for the world to see.
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We believe that great creativity often is the result of team effort and we see the value in working closely with our clients to realise their vision and ideas. We can't promise or guarantee that art will change minds but as artists we believe we should use our artwork to bring forward a message of hope, change and to challenge social narratives, and where we can use it to represent the unheard and unseen.
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Videography // Music Videos, Corporate, Promo Videos, EPKs, Business Adverts, Animation, Photography // Music, Live Event, Street, Product, Design // illustrations, Music artwork
Portraits, Murals, Graffiti Art.
EXPERIENCE
1997 – Present - Airheads Designs – Business Manager / Graphic Designer
Duties:
Developing and managing design projects from concept to completion
Producing Graphic content for websites – (Page layouts, backgrounds
Banners (static & motion), newsletters and site graphics.
Branding and logo design
T.Shirt designer.
Badge Branding
Brochure, (e)Flyer and poster design
Commercial property signage
Airbrush clothing and product customisation
Art Murals and commissions
Delivering Art & Design and Street Art Workshops
Developing Presentations and pitches
2010 – Present - Code Emphasis Media Services / Create Not Destroy – Visual Arts Director
Duties:
Head Photographer and videographer for jazz refreshed.com
Photography/ photo shoots – (Editorial, Commercial, Product, Event & Artistic)
Photo editing and manipulation
Director, Editor, Cinematographer for Video and Shorts.
On set and location filming
Creating storyboards and concepts
Managing and directing multi camera video shoots – (Music Videos, Promos EPKs, private and corporate events)
Video & Audio editing
Delivering photography and videography / editing workshops
CLIENTS List Includes:
Universal, Sky1, Adidas, BBC, MTV, Nike, ITV, Sony, Air Jordan/Jump 23
Toni & Guy, Glasgow 2014 XX Commonwealth Games, PRS for Music
The World Reimagined
Red Bull, Harvey Nichols, House Of Dereon, Fender, Stones Throw Records,
Jazz Re:freshed, Fender. Sonos, Aruba Council , Commonwealth Games 2023
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